Panther Condom Ad (TVC)
This television advertisement for the Nepal Contraceptive Retail Sales (CRS) Company's Panther Premium condoms is part of a larger social marketing campaign targeting urban and semi-urban youth and most-at-risk populations. The tagline line for the campaign is: When you get close, get Panther. CRS markets Panther throughout Nepal for dual protection against unwanted pregnancy and sexually transmitted infections (STI) including HIV. The advertisement was funded by the USAID-funded Nepal social marketing and franchising project: AIDS, Reproductive Health and Child Survival (N-MARC).